Turning off Smart Quotes.
Having a content team that knows what to look for and when to look for it.
Standards - the only problem with them, everyone has their own.
http://www.packetsoft.com/2009/01/how-to-purge-microsoft-word-smart.html
http://www.accordmarketing.com/tid/archive/websafefonts.html
http://ezinearticles.com/?Microsoft-Word-Smart-Quotes-and-Article-Marketers-Dont-Mix&id=15624
http://socialmediasystems.com/blog/microsoft-word-blogging-tips-%E2%80%93-change-the-curly-quotes-to-straight-quotes/
http://www.accordmarketing.com/tid/archive/websafefonts.html
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